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Do You Qualify?
How Remnant Newspaper Advertising Works.
(The rules.)
Not all papers provide Remnant Rates, but most do.
To qualify for Remnant Rates, your Ad must have an 800 number for the consumer to call, to buy your product or service. Your Ad will not qualify for Remnant Rates if it has a 'store' address directing the consumer to visit your store. When you use a store address, or hotel event address: Newspapers classify that as a Retail Ad, (like car dealerships, department stores, etc.) Retail ads, have always been the Newspapers' bread and butter.
So... they separate the two categories.
1) Direct Response Ad: with an 800 number vs.
2) Display Retail Ad: directing the reader into your store.
Remnant Ads are for Direct Response advertisers: they have an 800 number with an immediate call to action... to sell a product or service. Direct Response ads are written in a savvy & compelling way to provoke a sense of urgency, so the reader will pick up the phone, NOW. In addition to the phone number, most Direct Response ads, offer the option to buy directly from your Website. But.... no store locations are allowed.
If you are not familiar with how Remnant Newspaper Buying works, it is like going Stand By at the airlines. If the airlines have a seat that is not filled prior to take off, you get to fly on that flight. But you have to wait and see. Unlike the airlines, the newspapers will give you a major discount. Up to 75% off the regular rate.
Here's what happens: When the newspaper is laying out the paper for the next day, if they have empty space on a page, then they have a problem. So they look at the stand by ads, to fill the page. If your ad fits that space, then you get to run at a Major Discount! Up to 75%! Once your 'order' is placed, most newspapers request a 7 - 14 day 'window of time' for your ad to run. While that is a significantly longer wait than the airlines, the papers reward you handsomely for your flexibility, with a great discount.
At Sun Coast Media, we have a proven track record, of obtaining Remnant Rates for you... but 95% of the time, we obtain a guaranteed run date and section for you to run, at no increase in price!
What Size Ad can you run, for Remnant Newspaper?
For Remnant Newspaper Advertising, the smallest size accepted is:1/4 of a page. It can be 1/4 of a page, a half of a page, or a full page. The 1/4 page and the half page can be laid out: vertical or horizontal.
How Effective is Your Ad?
Are You Receiving Enough Calls to Turn a Profit?
There is a True Art to A Direct Response Newspaper Ad.
Sun Coast Media has Expert Copywriters, with 25 years of Experience! Check out some samples.
Remnant Newspaper Rates
Up to 75% off Regular Rates
"When we believe in your 'campaign' - we truly are tenaciously - Unbeatable!
We sell You, Your Dreams, Your Vision... to Every Paper... to bring them on board, to help you achieve your Advertising Success!"
Gabriella Donivan
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March 2010 Newsletter
Tips to Lower Your Rates
in the Downturn
plus...
What kind of Media Results Should I expect in 1st Quarter?
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Are you testing a New Campaign, feeling Uncertain about Exactly where and how to spend your budget?
This is where we can really help you! We determine your goals, your demographics, target audience, based on 25 years of Direct Response experience in Infomercial TV Time, Radio and Newspaper. We always say, "We really work for the Consumer." Over the years, we have learned where the Direct Response Consumer is, and what rates make it profitable for you to reach them. Bring the Consumer Your Product, is what it is all about for us!
We research your best options, presenting them to you in a proposal: whereby, you can question, discuss, re-direct, delete options, add options... totally your decision. We just bring you the best opportunities today, to help you make the best decision.
When you are satisfied that you are choosing the very best placements for your campaign, we will place your buy. The results of your ad(s) are monitored daily. You will receive a daily 'Results Report' of all your ads, and together, we can re-allocate your budget for what is working best.
Are you Frustrated with your Media Buying Agency, so you decided to Google Your Options?
Are you feeling neglected? Does your Media Buying Agency ignore your phone calls? And when you do talk to them, do you feel like you can't believe a word they are saying? You hang up the phone wondering if you should continue using their services, despite their most convincing pitch, that everything is fine? You know you are not being treated with the respect that you and your media campaign deserve?
Most likely your hunch is correct. Many advertisers, end up as a 'show title'. Just another client in the agencies' roster. We all know the drill... the agencies' attention and resources are going to their largest clients.
Not at Sun Coast Media. No matter how small your campaign is, we treat you like Gold. We absolutely love making our client's successful! Your success is our success! We love using our expertise... to put you on the shortest route to financial success.
Our philosophy is 'measured tests'. Meaning, we recommend a conservative approach to find what works best for you, to insure your profits at every stage of your campaign. Our goal is to first build a foundation for what 'works'... building your growth, from proven results!
And check this out. We are very honest. Very direct. We have nothing to hide. We appreciate efficiency as much as you do. The truth... is the most efficient route... for both of us. We tell you what is 'really' going on, and we love clients who do the same. It allows both of us, to continually make the best decisions.
At Sun Coast Media, we have 25 years of buying media and tracking direct response results, in every market of the USA. That is very valuable. We know it, and are passionate about putting it to use... for clients who are equally passionate about their products and services they bring to the consumer.
Call us, let's talk... we truly want you to be successful! We offer free consultations, solely with the intent to qualify you, as well as you qualifying us, to insure our skills are the perfect match for your advertising campaign.
Have You Ever Called a Newspaper Yourself...
And Asked for Remnant Rates?
FYI: They act like they never heard of it!
It takes a Media Expert to pull it out of "Them".
At Sun Coast Media, we know how to dig, push & pull...
until we get you what you need, to be successful!
Call us Today... You won't be Disappointed!
